A big part of managing your own SEO campaign is tracking where you’re currently ranking in the search engines. For me, this posed a small problem – all the tools I was looking at were $50-$100 a month, which I felt was just too much to track 50 search engine terms.
Now, I could have started to do this manually, but it would have taken around 1 hour a week, which is a big time commitment to such a task – especially when you consider the time you take to create and market your website content.
So I continued to look and stumbled upon a great little tool called Rankly.io, which, at time of writing, costs just $4 a month. For this price, you can hook up an unlimited number of domains and track up to 30 keywords. These keywords will be monitored daily in a very nice graphical format. As an added bonus, you’ll also receive a PDF report of your progress on a monthly basis.
It’s very important that you don’t make any knee jerk reactions when tracking your keywords. Just because one search term drops by a few positions one day, doesn’t mean that you’ll see it continue to drop the next.
It’s not always easy to remember in the heat of the moment, but SEO is a long term game. As such, your positions will fluctuate a lot, until you have a very solid, well known and reputable website.
In my experience, it is best to let the tool run for few weeks, without making any changes to your established SEO strategy. Once you can see trends emerging and continued patterns (whether negative or positive), then you should start to make changes.
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