Category: Strategy

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Entrepreneurs & the lean start up

Let me start with an analogy of the marshmallow challenge. For those of you that aren’t familiar with the challenge, it’s a team building exercise used in large organisations and schools alike. The concept is simple. The participants are given 20 strands of uncooked spaghetti, some tape and...

Corporate strategy options

As we look across the business landscape of 2016, we see many companies with multiple business units in operation, often running in different profit markets. Why do they compete in multiple markets? Is the whole worth more than the sum of the parts? Let’s discuss. What ways can a company...

First mover advantage

There is a quite a split in opinion between marketeers and economists as to whether first movers have an advantage over fast followers. Let’s look at that in a little detail to see if we can make a decision for ourselves. There are a couple of main advantages...